Visual Cognition and Bicycling

March 12, 2008 at 1:46 PM

London Transport is running an interesting ad campaign to encourage drivers to watch out for bicyclists.

What interests me most about this is the fact that it's a verbatim copy of some very interesting visual cognition research done in the late 90s. Take a look at the original video here (warning: 7.5mb Java Applet).

I found the new video via treehugger, but they make no mention of the original research.