Visual Cognition and Bicycling

London Transport is running an interesting ad campaign to encourage drivers to watch out for bicyclists.

What interests me most about this is the fact that it's a verbatim copy of some very interesting visual cognition research done in the late 90s. Take a look at the original video here (warning: 7.5mb Java Applet).

I found the new video via treehugger, but they make no mention of the original research.